hugyourskin
As seen on NewJeans Hanni and Danielle both wore short jackets from the avant-garde South Korean designer brand Hugyourskin. Founded by a South Korean tattoo artist, the brand’s clothing design aims to popularize and make tattoo culture trendy. In today’s society, tattoos still face unfriendly looks from many people, and the rebellious spirit of subcultures is suppressed in mainstream spaces.
hugyourskin focuses on clothing that is intimately connected to your skin, providing a platform for expressing your innate identity. Drawing inspiration from the founder and tattoo artist HUG’s designs, the brand aims to bridge the divide between minority tattoo culture and mainstream fashion.
